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Key Responsibilities: 1. Digital and social media lead • Own and grow the products presence across Instagram, TikTok, Threads, X and YouTube. • Create culture-first content tailored to the MZ generation and K-pop fandoms, adapted to the different cultural dynamics of each European market. • Build and manage the European content calendar in line with the launch and promotional plan agreed with sales. 2. Trade and B2B communications • Develop marketing collateral, pitch decks, sell-in stories and…
